Leading Lady Bras

Leading Lady: Because You're Just as Important as Your Baby

Upon giving birth, your breasts grow fuller and become more sensitive as they fill with milk. Your regular bras, with their rigid construction and frilly embellishments, may cause more irritation. Give your breasts the support they need in comfort with nursing bras.

After your pregnancy, you can go a cup or so bigger than your normal size. Your regular bras can cut to your sides and are very inconvenient when it comes to feeding your baby. Do you see yourself taking off your clothes and bra and putting them on again, several times a day over the course of two years? If not, then Leading Lady is the brand you want.

Leading Lady - Make Your Baby Your Number One Fan

Frank Farino, the man behind the brand, started the company in 1939 when businesses were closing down and raw materials are scarce. Experienced in bra making, Farino decided to open shop making and selling maternity and nursing bras which were then classified as medical items and are not covered by rationing.

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